Timely is a Shopify app designed to help store owners schedule theme changes and potentially track design changes for conversion rate optimization (CRO). Here is how to use Timely to track your design changes and improve your store’s conversion rate. Here’s how you can use Timely:
Step 1: Install the App
- Start by installing Timely from the Shopify App Store. Navigate to the app page and click “Add app.” You might need to log in to your Shopify store if you haven’t already. Follow the installation prompts to integrate Timely with your Shopify store.
Step 2: Plan Your Design Changes
- Before making any changes, have a clear plan on what design elements you want to test. This could involve changes to your hero banner, CTA buttons, navigation layout, product images, or any other elements that could impact user experience and conversion rates.
Step 3: Schedule Design Changes
- Use Timely to schedule these design changes. The app should allow you to select specific times and dates for when you want different theme versions to go live. This feature is particularly useful for aligning design changes with specific marketing campaigns, holidays, or sales periods.
Step 4: Monitor Performance
- Once your scheduled changes are live, monitor your store’s performance closely. Use Shopify’s built-in analytics tools, along with any other analytics platforms you might be using (like Google Analytics), to track how these changes affect your store’s traffic, engagement, and conversion rates.
Step 5: Analyze Results
- Analyze the data collected during the period when the new designs were live. Look for changes in key performance indicators (KPIs) such as conversion rate, bounce rate, average session duration, and others relevant to your store’s goals.
Step 6: Make Data-Driven Decisions
- Based on the analysis, decide whether to keep the new design changes, revert to the previous design, or try a different approach. The goal is to use data-driven insights to optimize your store’s design for better conversion rates.
Step 7: Continuous Testing and Optimization
- CRO is an ongoing process. Continue to use Timely to schedule and test different design changes over time. Keep track of what works and what doesn’t, and refine your store’s design based on empirical data.
Additional Tips:
- Segment Your Data: Consider segmenting your data to understand how different audiences react to your design changes. This can provide deeper insights into user behavior and preferences.
- Use Heatmaps and Session Recordings: Tools like heatmaps and session recordings can complement your data analysis by providing visual insights into how users interact with your store.
- Collect User Feedback: Direct feedback from users can be invaluable. Consider using surveys or feedback tools to gather insights from your customers about their shopping experience.
By following these steps and utilizing Timely effectively, you can make more informed decisions about your Shopify store’s design and optimize for better conversion rates. Remember, the key to successful CRO is iterative testing, analysis, and optimization based on data.